Today marks the day of a new segment on DailyGraphicDesign.Com. This site shows phenomenal artwork, on a daily basis, from the best graphic designers around the world, but in this new segment we are going to take you into the life and mind of the artist by conducting artist interviews. We have called this segment “5 questions”.
In this first interview we look into the mind and artwork of Alessandro Gugliotta. He is an amazing artist who uses a unique tool, with a creative approach, that produces breathtaking artwork. I am sure you haven’t seen business cards like his. I am very pleased to share this interview with you all.
1. Please briefly tell me about yourself.
My design adventure started with a Master’s degree in Architecture. During this time, besides learning the basics on esthetics, composition, color selection and history of design (architecture knowledge included!) I had my first encounter with a laser cutting machine. Its use was rather limited, but I was intrigued with all that could be done with this technology. By the end of my Master’s, I decided to make some business cards for myself (to go with my portfolio) that would truly pop. To this end, I decided the laser cutter would suit such a purpose quite well. I started passing them around to friends and potential employers, and the response was overwhelming. By the 20th card, I thought to myself “There is definitely something here I can tap into…” And so b-type design was born…
2. How would you describe your style?
In today’s world, it is hard to say exactly what style describes you and your company. The reason being, that each and every client that comes through the door has a limited/extensive design background and thus reflects this in the final design. After all, they have the final word. What I CAN talk about is what design styles I favor the most and find myself going back to. That being said, styles have always come and gone, and thus become a cliché, plain or almost overused.
But, for all intents and purposes, I would say that the design styles I am more inclined to are Swiss/International as well as Japanese/Scandinavian minimalism.
3. Describe yourself in 5 words.
Alessandro is: an out-of-the-box thinker, who in turn considers himself a somewhat edgy and blindly emotional Taurus which inevitable leads him to perfectionism and loyalty.
4. What software program do you use to business cards?
My program of choice for use with the laser cutter is of course Adobe Illustrator, but can and have worked considerably with Autodesk AutoCAD, Rhino and Google Sketch Up for most three dimensional projects.
For all non-laser cut projects…Adobe suite in its entirety!
5. Who or what inspires you?
Inspiration comes from each project and what the final goal is. One of the many things that you learn when designing a building, a poster or simply a business card is to seek the source of the problem, analyze it to the core, come up with various solutions and always seek some outside, unbiased critique. But, just to name a few: Peter Behrens, Walter Gropius, Zaha Hadid, Paul Rand, Peretz Rosenbaum (just kidding), Lazar Markovich Lissitzky, Aleksandr Rodchenko, Marc Newson, Tom Dixon, Thomas Heatherwick…and the list could go on forever.
This concludes our first interview on DailyGraphicDesign.com. I want to thank Alessandro for taking the time to be interviewed and for also sharing his work with us. You can view more work from Alessandro at http://www.btypedesign.com/ Be sure to view his other design work and services.
